Birth and Growth program-nutrition during the most important periods of life
It’s no secret that ROYAL CANIN has always been distinguished by an innovative and highly scientific approach to creating diets for dogs and cats. Thanks to this, we have been offering revolutionary dietary solutions for more than 40 years, leaving our opponents far behind. For example, in 1999, a unique product of its kind, STARTER, was released on the market. The world’s first product for pregnant and lactating bitches, as well as puppies during weaning, which makes it as easy as possible to switch from mother’s milk to solid food. Later, Maxi Babydog and Giant Babydog were offered — products of a similar purpose, adapted for dogs of large and giant breeds, respectively.However, science does not stand still, and for more than two years the specialists of the ROYAL CANIN research center have been working on creating a whole range of updated and improved products to meet the specific needs of the mother and her puppies during the most important periods of life — the Birth&Growth Program.
Now about the products themselves. Speaking of diets for pregnant women, lactating bitches, and puppies during weaning, first, it is worth noting that the already familiar, long-familiar products STARTER, Maxi Babydog and Giant Babydog, recommended in the first phase of growth, were discontinued. Instead, there was a whole line of products divided into 4 categories, depending on the size of an adult dog — now it’s Starter Mini, Starter Medium, Starter Maxi, Starter Giant, and a brand new, long-awaited wet diet Starter Mousse. The line of products for puppies older than 2 months has also changed, in addition to the updated packaging design, the products themselves have undergone important changes, and new products for puppies with increased energy needs have appeared-Maxi Junior Active, Giant Puppy Active, Giant Junior Active.
Speaking about the Starter product line, it should be noted that this is a truly unique dietary solution that meets the needs of a female and her puppies at five stages of the life cycle: pregnancy, birth, lactation, weaning and growth up to 2 months. The introduction of an exclusive combination of nutrients actively contributes to the safety of digestion, and strengthens the natural immunity of puppies. In addition, the production technology has undergone changes, thanks to which all dry Starter products are easily soaked with hot water (no more than 60° C), so the transition from milk to solid food has become even easier.
The starter Mousse wet product is intended for dogs of all size categories during the same periods of life as the dry product. The unique production technology allows you to preserve the properties of all the nutrients of the product, as well as its maximum appetitibility. The product is intended for animals that are fastidious in nutrition or with a problem appetite (especially small dogs). The texture of the product — the most gentle homogeneous mousse, allows puppies to easily lick the product.
The updated Junior products are now even more digestible, which makes it easy to transport the animal from the STARTER product to the Junior (or Puppy) even with sensitive digestion. For dogs with increased energy needs — active, aviary, short-haired, etc. we offer new dietary solutions, namely products Maxi Junior Active, Giant Puppy Active, Giant Junior Active. They allow you to meet high energy costs without unnecessary load on the gastrointestinal tract, because the feed has a high digestibility and energy intensity.
The “Birth and Growth” nutrition program will help you grow a healthy and vigorous puppy to lay the Foundation for the future adult dog’s health. This care has once again proved that ROYAL CANIN is an innovator in the field of healthy food for dogs and cats, striving for continuous improvement.