The owners of urban animals of today almost without exception are feeding their Pets prepared food. Today, their choice in retail and online stores is enormous. The number of feed items is already difficult to calculate. Despite this, the range of dog food is growing every year.
In Russia, they traditionally like to keep cats and dogs. A survey by the all-Russian center for public opinion research (VTSIOM) showed that 60% of Russians have one of these animals at home. At the same time, 42% of owners received them as a gift, and 39%— picked up on the street. The vast majority of citizens (from 80 to 93%) believe that the presence of a living being in the family has a positive effect on the emotional and physical health of the owners, makes children happy and sociable, instilling a sense of responsibility.The number of purebred dogs in Russia today is more than 300 thousand individuals of more than 270 different breeds. Currently, there is a great interest in small decorative dogs. According RKF, in 2017 in Russia the most popular breeds were the German Spitz (more than 70 thousand dogs), Yorkshire Terrier (over 43 million), chiahua (more than 41 thousand dogs), German shepherd (more than 24 thousand dogs), Labrador Retriever (more than 22 thousand dogs registered in the Russian stud book RKF). Experts estimate the total population of dogs in Russia at approximately 14-25 million individuals. According to the most conservative estimates, it will take more than 200 tons of dry food per day to feed them!
Promotion of healthy food is one of the most important directions of brand promotion. Dogs in an urban environment experience a number of stresses, including significant restriction of motor activity, exposure to aggressive environmental agents, and various allergens. Such animals require a diet with a moderate carbohydrate content and sufficient fiber content.
The availability of information about the feed composition contributes to a high level of customer confidence.
Recently, Pureluxe feed was introduced in Russia, specially adapted to the needs of urban animals. The owner of the animal can independently verify the high quality of the feed (data on each batch is posted for all interested parties in the public domain).
Berkley’s English grain-free food is designed specifically for small dogs with delicate digestion and a tendency to allergies. They contain a limited number of protein sources (fresh lamb, duck, or Turkey), as well as digestive vegetables, berries, and herbs. Berkley feeds use chelated forms of trace elements, green-lipped shellfish, spirulina, natural sources of prebiotic fibers, and lactic acid bacteria Enterococcus faecium. Berkley – perhaps the only dry rations for dogs, on the label of which all the ingredients used in the production are described with an indication of their proportion.
The Skinner family has been producing animal feed for 7 generations, since the 70s of the last century. The first mention of the family’s business dates back to 1688! The head of the company, Roger Skinner, is personally responsible for product quality (you can see his signature on any package of Skinners dog food). Skinners ‘ diets are based on locally farmed lamb, duck, chicken, and beef produced in Suffolk and adjacent English regions.
Gosbi feeds are one of the few that have been awarded the certificate of the world’s largest organization that protects the rights of all animals – PETA (“People for the ethical treatment of animals”). GOSBI GRAIN FREE feeds are made from fresh meat without adding cereals, so producers can preserve the natural taste of the ingredients without the need to enhance the taste qualities with the help of flavorings, preservatives and artificial antioxidants. GOSBI EXCLUSIVE feeds are made from natural ingredients of the highest quality. All products of the Gosbi Exclusive line are enriched with the Provital formula, which allows improving nutrition due to the beneficial properties of fruits, vegetables and medicinal plants contained in the feed.
Super premium diet Nature’s Protection (official representative of the feed in Russia – the company “Euro-Product-K”) contains everything necessary for the health and beauty of Your pet. Thanks to the innovative microzeogen ingredient, these feeds can remove pathogenic bacteria and mycotoxins from the body. Special attention should be paid to the line for dogs of white and red colors Nature’s Protection Superior Care.
Programma Benessere Forma 360-an innovative food program EffeffePetFood, which includes 3 directions: Forma360, Salute 360 and Gusto 360. The first two nutrition programs contain a natural Synox 3D complex (rosemary, grapes, citrus and cloves), and Gusto diets contain a unique Pro – Vital formula. The exclusive representative in Russia is one of the leaders of the pet industry – the company KZVS.
This year, Czech Brit feeds celebrate the tenth anniversary of their presence in Russia! BRIT CARE MINI is a new line of hypoallergenic grain-free dog food for miniature breeds. The feed uses a new technology that allows you to add fresh meat without bones to the feed – this is undoubtedly a big step forward for the manufacturer! This method of production significantly increases the digestibility of the feed and increases its taste appeal.
Frozen food is one of the European trends in dog nutrition. Meat Plus is a unique raw dog food in the form of meatballs. Based on the BARF system, feed producers, following the natural characteristics of the predator diet, adapted the diet for Pets. Small and convenient meatball MEAT PLUS combines high-quality muscle meat with the necessary amount of raw bones, offal, vegetables and useful herbs.
Currently, the range of premium Russian dog food is increasing.
Among them are Karmy diets with a high meat content. The line of dog food includes 15 types of food with Turkey, veal, lamb, and salmon. Including diets for dogs with sensitive digestion.
Grand Prix feeds contain a high percentage of meat ingredients and are enriched with a vitamin and mineral complex. The range includes separate rations for small, medium and large dog breeds. All the foods are Hypo-allergenic.
Delicious canned food for dogs Delish Premium from the company “Zooexpress” are of the highest European quality. They contain 100 % natural meat ingredients (rabbit, lamb, chicken and Turkey). GMO and cereals are not used for the production of canned food, which puts them on a par with the best European samples of wet food.
In addition to traditional extruded feeds, rations prepared by steam cooking are appearing in Russia. In this case, meat, grains and vegetables are stewed in their own juice at a temperature of 95 ° C, while in traditional extrusion the temperature is over 100 ° C. Platinum feed is produced Using this technology.
In recent years, the science of animal nutrition has taken a step forward. Modern industrial feed today not only meets the nutritional needs of Pets, but also helps prevent the development of a number of diseases and increase their longevity.