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Analysis of the foreign trade market of cat and dog food. Results of the first half of 2016

Cats and dogs are the most popular Pets. The feed market for them is characterized by a rich range of products. All feeds can be divided into dry and canned.

Import of dry cat and dog food

In the first half of 2016, the import of dry cat and dog food amounted to 37.48 thousand tons worth more than 63 million USD. Thus, compared to the same period in 2015, imports of dry feed increased by 14% in physical terms and by 18% in monetary terms.

Rice. 1. Dynamics of imports of dry cat and dog food, kt

In the first half of 2016, dry cat and dog food produced in 24 countries is imported to Russia. The top three countries that produce these products are Germany (21% of total imports), Canada (15.8%) and the Czech Republic (13.7%).

Rice. 2. Structure of imports of dry cat and dog food by country of origin, t

In the first half of 2016, dry cat and dog food produced by 64 companies was imported to Russia. Nestle holds the leading position, accounting for 15.1% of the total volume of imports of dry cat and dog food in natural terms. This company mainly represents Purina and Pro Plan feed brands on the market. Hill’s Pet Nutrition Manufacturing is in second place with a 13.5% share of the total. Mars closes the top three with a 10.7% share, representing the perfect Fit feed brand.

Rice. 3. Structure of import of dry feed for cats and dogs in the context of manufacturers, t

Import of canned food for cats and dogs

Imports of canned food for cats and dogs in the first half of 2016 increased in comparison with the same period last year. In the first half of 2016, 13.15 thousand tons of canned food for cats and dogs were imported to Russia in the amount of more than 26 million USD. This is an increase of 19% in physical terms and 17% in monetary terms compared to the same period last year.

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Rice. 4. Dynamics of import of canned food for cats and dogs, kt

Import of canned food for cats and dogs in the first half of 2016 was carried out by manufacturers from 17 countries. About 74% of imports of these products are accounted for by four countries-France (25.8%), Austria (18.3%), Germany (16.1%) and Italy (13.4%).

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Rice. 5. Structure of imports of canned food for cats and dogs by country of origin, t

39 enterprises were engaged in the production of canned food for cats and dogs imported to Russia in the first half of 2016. Nestle and Mars account for almost half of all imports of these products. Their shares in the total volume of imports are 25.4 and 21.7%, respectively. Nestle has introduced canned food brands Purina, Gourmet, Pro Plan, and Darling to the market. Among the canned goods produced by Mars, the most popular products are those of the Royal Canin, Cesar, and Sheba brands. Third place with a share of 10.1% takes company New Pet Food Italia SRL. Among the products of this manufacturer, Tom Cat canned food is the most popular in the first half of 2016.

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Rice. 6. Structure of imports of canned food for cats and dogs by manufacturers, t

Export of dry cat and dog food

According to the results of the first half of 2016, more than 3 thousand tons of dry cat and dog food were exported to foreign countries in the amount of more than 3 million USD. In contrast to imports, exports of dry cat and dog food in the first half of 2016 decreased by 13% in kind and by 33% in monetary terms compared to the same period last year. At the same time, in the first quarter of 2016, exports of dry feed exceeded last year’s results by 26.5% in physical terms, and in the second quarter of 2016, export volumes decreased by 35% compared to the same period last year.

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Rice. 7. Dynamics of export of dry cat and dog food, t

In the first half of 2016, dry cat and dog food produced by 14 companies was exported. The undisputed leader among manufacturers was the company “Mars” with a share of 52.7%. This company is represented on the market with dry food brands Pedigree, Chappi, Whiskas, Kitekat. Nestle is second with a 30.7% share. This company exports feed of Purina, Pro Plan, and Friskies brands. The third place with a share of 9.6% belongs to the company “Kormotech” (feed brands meow!, Woof!).

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Rice. 8. The structure of exports of dry food for cats and dogs in the context of manufacturers, t

Azerbaijan (25.7%), Georgia (19.3%), Ukraine (17.8%) and France (12.7%) were the main countries purchasing dry cat and dog food in Russia in the first half of 2016. In General, they account for about 75.5% of all exports of these products. The remaining volume of exports of dry cat and dog food is accounted for in other 7 countries.

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Rice. 9. The structure of exports of dry food for cats and dogs by country of destination, t

Export of canned food for cats and dogs

In the first half of 2016, 4.11 thousand tons of canned food for cats and dogs were exported in the amount of more than 7 million USD. In comparison with the same period last year, exports fell by 54% in physical terms and by 33% in monetary terms.

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Rice. 10. Dynamics of export of canned food for cats and dogs, kt

In the first half of 2016, 15 enterprises exported canned food for cats and dogs. More than half of the market for this product belongs to Nestle — 56.8%. This company represents canned food brands Purina, Gourmet, Felix, Friskies, Pro Plan. The second place with a share of 14.6% belongs to the company “Mars” (canned Kitekat, Whiskas, Pedigree, Chappi). The third place in the rating of manufacturers is occupied by the company “Aller Petfood” – 13.7%. This company exports canned goods of the Rgokhvost, All Cats brands.

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Rice. 11. Structure of export of canned food for cats and dogs by producers, t

About 68.3% of all exports of canned food for cats and dogs fall on three countries-Ukraine (29.8%), the UK (23.3%) and Italy (15.2%). The remaining 31.7% are in 12 other countries.

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Rice. 12. Structure of export of canned food for cats and dogs by destination countries, t

Thus, imports of dry and canned food for cats and dogs increased in comparison with the previous year. At the same time, imported dry food for cats and dogs is preferable to canned food for Russian consumers. Exports, on the other hand, declined significantly compared to last year’s results. Foreign buyers prefer to buy canned cat and dog food from Russian companies.

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